Wednesday, September 29, 2010

ACN business FActs

ACN, Inc, is a multilevel marketing company that provides consumers low cost telephone service, online, wireless service, as well as digital and video phones. They have built themselves into a well-known Network marketing corporation, and claim to be the worlds largest direct seller of conversation products.

ACN scam has also gained much attention for their income opportunity, and there are actually some very real concerns about starting or participating in an ACN enterprise. In this content, we will go through and give an unbiased review of the pros and cons of doing an ACN enterprise, and see if ACN is a great enterprise program...or a great scam.

1. ACN - The Good

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz, and tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The enterprise itself has a pretty simple product line - low-cost telecommunication service, online service (DSL, broadband, and dial-up) and other simple wireless services. They have experienced double-digit growth for the past couple of years, and claim to reap $500m in revenue annually. One of the much more notable achieve of ACN is that they have gotten Donald Trump to publicly endorse them as a great business business. So far, so good.

2. ACN - The Negative

Whether or not ACN is an excellent venture business, it is clear that Mr. Trump has no intention of starting an ACN business. Additionally, making RVP or SVP (the top positions in ACN) take considerably far more work than finding 3 individuals...who find 3 individuals...who find 3 individuals...etc. etc.

The theory of growing an ACN venture is that the representative will simply find a few individuals who are already using telecom service, and switch over to ACN because of the income program. The picture is painted that the representative might be paid off everyone in their neighborhood who has a telephone...which is most everyone. The problem comes with a marketing concept called positioning.

3. ACN - The Ugly

ACN, like many other MLM's, teach their distributors to leverage their "warm market", friends and family. However, when a new representative comes conversing to their friends and family about making a tremendous income with a enterprise program...and the marketer seriously isn't making any money...there is a credibility issue that occurs, and the associate is positioned as a gopher for somebody else's business.

Growing an ACN enterprise can certainly be a great program. They appear to have an excellent service, but there are plenty of corporations that have great products, and many people that market great products never generate a dime. One can find also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing an ACN business is lucrative if you know the best way to effectively use the telephone, the Internet, and other productive marketing tools. It's not a scam, but like any venture, success am goin to be determined by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option - meaning, you don't just buy in and wait for a payout.

If somebody doesn't have the 1st clue on how you can market effectively, then I would suggest they either learn to be an efficient marketer, or else just use ACN as a way to save a few bucks on your phone bill.

This write-up might be freely published on a web site as long as it is not modified in any way including the author bylines and active hyperlinks.

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